Werder Bremen is the pioneer of corporate social responsibility in Germany’s national football league. Werder has an own department that organizes all the social projects, this department is called “CSR – Management” and consists of 10 employees and a few internships. Their jobs are to process all the everyday enquiries of the club-partners and –members, as well as the organization and development of new offerings, events and projects. Having a separate social department is special in the league; most of the clubs organize their CSR in the marketing or public relations department.
In 2012 was founded the CSR-brand “Werder bewegt – lebenslang” (Werder mobilizes – a lifelong) to strengthen and professionalize the social competences of the club. The brand consists of six different areas with a great variety of topics. We organize and support projects for all people, no matter what age or social status. Aspects like environmentalism, dedication towards discrimination, healthy diet, movement and education are main topics of the projects. Every project is supported by one or two public characters who are popular because of their operations in the areas of sport, economy, politics, music and television.
Walking Football at Werder Bremen
At Werder Bremen, Walking Football has become very successful – a great number of participants of the age above 50 years old are participating in the programme. Walking football is a game of football, where the players walk instead of run. The sport is designed to support people above 50 years old, to get fit or maintain an active lifestyle independently from their age and level of fitness. The programme supports participants to get back into football, if they had previously given up due to age, injury or health reasons.
To date the programme has seen many health benefits of the participants including lowering heart rates, blood pressure, weight loss and better mobility. The programme is providing participants opportunities for social interaction which is a unique outcome, which integrates participants back into society by tackling social isolation.